THE MOST
TECHNICAL STAPLE T-SHIRT ON THE INTERNET
TECHNICAL STAPLE T-SHIRT ON THE INTERNET
Tested to retain 90% black depth after 30 washes.
“Apply performance-fabric innovation to create a daily staple that stays soft and keeps its color over time—so I don’t have to rebuy T-shirts every 3–4 months.”
Rob Johan Kitwork Co-founder & Commercial Product Lead
"PREMIUM BASICS" ARE COST-ENGINEERED TO BE REPLACED AFTER 30 WASHES
WHY YOU KEEP HAVING TO REBUY
THE SAME T-SHIRT EVERY 3 MONTHS
QUALITY ENGINEERED TO SUSTAIN
IT'S SOFTNESS & COLOR VIBRANCY
Most fashion brands treat “Premium Basics” as margin drivers.
Designed to clear a quality threshold, not to push performance. That’s why many people think they know what good fabric feels like—but have never experienced what a truly well-engineered everyday garment can be.
WHY IT MATTERS
"I am fabric developer so I built the black T-shirt I couldn’t stop searching for."
Specific problems I wanted to solve
"Stop "saving" your favorite t-shirt for special occasions. " |
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"Wear the most comfortable item you own every single day." |
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"No more surprise ‘floppy' or' warped' collar when you step out." |
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“Never worry your T-shirt looks too worn to wear tonight." |
Built for longevity, not seasonal rotation.
Fewer tees bought. Fewer disappointments.
SHAPE-RETAINING COLLAR
Retains Its Shape
- 350 GSM 2x2 Ribbing Construction
- 93% Cotton & 7% Spandex
LOFT.SOFT HEAVY COTTON
"Seriously Soft" Heavy Cotton
- USA-Sourced SUPIMA fiber
- 95% Cotton 5% Spandex
- Long Staple Cotton
- 260 GSM Heavy Cotton
- Double-knit construction
- Embedded "Cushioned Air Tunnels"
"ANTI-FADING" FLUSH FLAT STITCHING
- 100% Flatlock stitched
THE STORY OF OUR SIGNATURE LOFT.SOFT™ HEAVY COTTON
Engineered SUPIMA Cotton With The Perfect "Weight-to-feel" Ratio.
SCIENCE OF "SERIOUSLY SOFT"
"WE ARE MATERIAL DEVELOPERS SO WE STARTED OUR CREATION PROCESS AT THE FABRIC."
"It truly feels unique. Incredibly soft & fine but unbelieve handfeel"
- Rob Johan - Kitwork Co founder
ANATOMY OF LOFT.SOFT FABRIC INNOVATION
VIEW THE INNOVATION IN DETAIL
BASIC COTTON VS SUPIMA COTTONsuper fine handfeel
BASIC YARN VS CUSHION COREMAX FABRIC BOUNCE
SINGLE JERSEY VS DOUBLE JERSEYSTRUCTURED SHAPE
SHORT STAPLE FIBER VS LONG STAPLE FIBERcolor retaining
Early Customers
Fewer tees bought. Fewer disappointments.
Feedback focused on longevity, not trends.
Made by industry insiders.
ENGINEERED TO STAY VIBRANT WASH AFTER WASH
Favorite thing to wear post-game. I think I have like 5 pairs.
"Charlon Kloof - Captain Heroes Den Bosch Basketball Team"The staple T-shirt you wear the most is innovated on the least. That’s the opportunity we obsessed over.”
They’re designed to clear a quality threshold, not to push performance. That’s why many people think they know what good fabric feels like—but have never experienced what a truly well-engineered everyday garment can be.
THE MOST TECHNICAL STAPLE BLACK T-SHIRT ON THE INTERNET
Wear it, wash it, decide.
If it fades early, we replace it. If you're not satisfied with how it performs, send it back within 14 days no questions askedFrequently asked questions
Ask us anything
Order
All orders are shipped from our warehouse the EU, Netherlands.
Yes, If you purchase more than 1 unit we offer discounts. Also stay on the look out for special offers send via email.
How do we make a tee look newer for longer? SUPIMA cotton is built for durability, and we engineer every detail to keep your shirt looking great over time. The black stays deep and vibrant. The shape stays crisp and smooth. Everything lasts longer.
These benefits come from the extra-long fibers — they absorb color more effectively and can be knitted more tightly.
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
You can contact us through our contact page! We will be happy to assist you.